WELCOME BACK SCREEN

PROJECT DIRECTORS: Molly Killlingbeck, Zoe Kissel, Seth Shafer


PROJECT DESCRIPTION

As the school year approaches, the MSU Broad Art Museum hosts its annual Welcome Back, SpARTans! event. To help students acclimate to a new or familiar campus environment, the museum offers free Welcome Back Screen Printed Tote Bags to the MSU community.


More details about the event can be found here.

PROGRAMS USED

Adobe Illustrator, Adobe Photoshop

KEY COMPONENTS

When drafting ideas on what the screen print should represent, I settled on a combination of MSU key focal points.


That included the:

  • Spartan Statue

  • Sidewalk Lamps

  • Beaumont Tower


In order to tie it back to the museum and our branding, I decided that using our:


  • Building

  • Tagline

  • Square Word mark Logo


Would create the most visually interesting and cohesive design to balance MSU pride, as well as the museums identity.

When drafting ideas on what the screen print should represent, I settled on a combination of MSU key focal points.


That included the:

  • Spartan Statue

  • Sidewalk Lamps

  • Beaumont Tower


In order to tie it back to the museum and our branding, I decided that using our:


  • Building

  • Tagline

  • Square Word mark Logo


Would create the most visually interesting and cohesive design to balance MSU pride, as well as the museums identity.

DESIGN ITERATIONS

SHERRYE ZHONG