PROJECT DESCRIPTION

In the realm of typography, the balance between tradition and experimentation is often abstract. Type Speciman delves into how experimental systems can seamlessly complement traditional typefaces without sacrificing readability or communication. By dissecting key letterforms from a classic typeface (A, M, and S), the aim is to transform them using broad prompts. These prompts generate organized patterns and rules that govern the evolution of the entire alphabet. The objective is to strike a balance between coherence and innovation, creating a typographic system that guides readability and communication. Ultimately, this project seeks to redefine typographic expression by harmonizing tradition with creative exploration.

PROJECT GOAL

Create a dynamic typographic system by transforming key letterforms (A, M, and S) from a classic typeface. Through thoughtful prompts, balance tradition and experimentation to enhance readability and communication. Redefine typographic conventions by blending tradition with innovation.

Create a dynamic typographic system by transforming key letterforms (A, M, and S) from a classic typeface. Through thoughtful prompts, balance tradition and experimentation to enhance readability and communication. Redefine typographic conventions by blending tradition with innovation.

PROMPTS

Take a distinguishing characteristic from each letter and make it thinner by 50% 

Distort, disrupt, alter, deform, and/or morph at least one of the serifs

Make a series of patterns using alternating diagonal lines and use it to replace part of each letterform

Take a selection of one of the vertical lines and repeat it

Take a selection of one of the horizontal lines and repeat it 

Take a selection of one of the curvilinear lines and repeat it

Take a blurry photograph of something that is entirely white and incorporate it

Remove a distinguishing piece of each letterform

Replace one piece of each letterform with the corresponding piece from a different typeface

PROGRAMS USED

Adobe Illustrator, Adobe Photoshop

SHERRYE ZHONG

SHERRYE ZHONG

SHERRYE ZHONG

SHERRYE ZHONG

SHERRYE ZHONG